Decade of iTunes through an in-app timeline

The tenth anniversary of the iTunes Store is looming on April 28th, and Apple wants to do more for the occasion than treat itself to a nice dinner. It just launched an interactive Decade of iTunes timeline (within iTunes itself, naturally) to remind us how far its music service has come since 2003.

While the retrospective includes the expected sales milestones, media links and plugs for iPods, it's surprisingly detailed: you, too, can learn that Morcheeba rocked the album charts when iTunes reached Scandinavia. Apple has fiercer competition these days that not surprisingly goes unacknowledged, but it's good to have at least some context for Cupertino's more recent achievements. Catch a taste of that early iTunes Store vibe after the break.